It’s 2022 and everyone wants to build interactive conversion-focused WordPress landing pages and websites. Themes just don’t cut it anymore. Every team I’m a part of wants to use a page builder.
Why are we all choosing to use a page builder with WordPress? And most importantly, what’s the best page builder for WordPress?
Every year, managing content quickly becomes more important for any content marketing plan.
The easiest way to build highly customized and involved sales landing pages within WordPress is with a WordPress page builder plugin.
There are many WordPress themes to work with these days. Many themes have reached a level of maturity where they can be utilized by any type of organization from small business to Fortune 500s.
The honest truth is that most of these themes are trying to do so many things, they don’t do anything well. Customization gets complicated quickly, page speeds suffer, and it seems everybody has a different way of setting up the theme and the theme options.
When using a page builder with WordPress, customization instantly is within reach for most any user.
These plugins make it possible to quickly design beautiful landing pages with no coding. Most organizations simply want a plugin that makes the process of managing content as quick and easy as possible.
There (of course) isn’t any one answer to the question. Many teams find the usefulness of one page builder outweighs another’s, but that depends heavily on the specific requirements of the project.
Let’s have a look at some of the most commonly used tools to build pages in WordPress:
Elementor Pro Page Builder has definitely become the most popular, and well-respected page builder plugin for WordPress. In 2022, Elementor has over 5 million active installations!
Elementor is perfect for building custom landing pages, and can be used to develop a completely custom website – quickly!
Full-featured, and nicely made, Elementor is our top pick. The free version beats many other page builders in quality and quantity of features.
Available for free, Elementor basic is available on WordPress.org and from Elementor. The free version of Elementor has many great features, and is only hardly somewhat limited.
It is a live page builder plugin which means you get to see your changes live as you edit it with Elementor. Just start by making sections and selecting the number of columns for each section.
Building pages is easy with Elementor. This is easily the best WordPress page builder available.
You can just drag and drop widgets from the left side to your page on the right. Elementor comes with many widgets! Widgets include the most commonly used website elements.
Elementor Page Builder Demo Video:
What we love: If you ever deactivate Elementor, it leaves behind clean code. Fastest performance of all page builders we tested.
Price: Free (or Pro for $49/year for 1 site)
Divi Builder is the plugin version of Divi. Divi is the flagship theme made by Elegant Themes.
The ultimate and most popular WordPress theme and a great page builder package all-in-one.
Divi includes a visual editor like most of the options to satiate your desire for conversion and your creativity. Direct integrations for basic email service providers are included.
One of the hallmarks of Divi page builder has always been the level of detail with regards to styling available within the controls. Across three different tabs, its easy to configure settings.
Plenty of tools, templates, and inspiring design to get your pages made in no time.
What we loved: With the most recent version, Divi 4.0, Divi also added full theme building support, and support for WordPress 5.6.
Divi Price: $89/year+ for access to all plugins and themes.
WPBakery Page Builder plugin for WordPress now has 4.3 million downloads. Very popular for DIY WordPress development, maybe just for the low cost for entry (just $45 once), it is pretty easy to work with.
Of the page builders for WordPress we’ve tested, WPBakery fairs well. Speedy performance, easy to get started, and not too many options. Some developers have complained of buggy performance on highly customized WordPress sites.
WPBakery Price: $45, lifetime updates included.
OptimizePress is a purpose-built WordPress landing page plugin with enough functionality to power your entire sales funnel.
It is 100% focused on creating high-converting marketing pages that get you leads, customers, and email subscribers. Described as a “very powerful WordPress plugin” that you can use to “create high-converting landing pages” and any kind of sales pages.
The developers built the latest version new from the ground up. Testers thought the tool’s interface was ahead of the competition, but maybe a little complicated compared to Divi or Elementor.
They have a good selection of templates, including: ‘squeeze pages’, ‘long-form sales pages’, ‘lead capture pages’, ‘thank you pages’, ‘course pages’, ‘webinar pages’, and more. 30+ pre-built templates to get you started.
A lead generation focused WordPress theme is included and on some plans you get access to a checkout builder and funnel builder. A/B testing and analytics is included in some plans.
100% responsive and mobile-friendly page construction, so your landing pages all look amazing on any device.
OptimizePress Price: $99/year+
Beaver Builder is a drag & drop page building plugin that can be used for WordPress landing page creation. One of the best and most popular WordPress page builder plugins on the market, Beaver Builder lets you set up your new landing page in minutes.
Beaver Builder is a complete design system that includes a WordPress page builder plugin and a framework theme. If you’re a WordPress user, finally get complete control of your website.
Using this well-known and solid plugin is a delight compared to so many other options. For beginners or those newer to the WordPress platform and ecosystem, Beaver Builder is a solid choice.
A WordPress website builder and framework theme can revolutionize your workflow. Save valuable time and empower clients to handle their own edits.
Using the front-end visual editor, design and create custom page layouts. The editor feels smooth and lightweight – it doesn’t hang while saving, typing is quick.
You can add a variety of page elements, including opt-in forms, contact pages, pricing tables, and other conversion-focused elements. Maybe not as many as Elementor Pro or other tools.
What we loved: it felt like Beaver Builder was the easiest to get started with.
Beaver Builder Price: $99+ for 1 year of support.
Thrive Architect (link) is a popular WordPress landing page plugin. While it can be used as a page builder for pages and posts, it’s perfect for building conversion-focused WordPress landing pages and other funnel pages.
Thrive Architect is the revamped version of what was once Thrive Content Builder. The new interface features a lot of similarities with Elementor’s interface.
You get a drag and drop page editor with advanced control over mobile responsiveness. And all the conversion-focused page elements you need. The visual editor is easy to use and the front-end style editor means that you can visualize the page as you build it.
We think the fastest-to-press option is Thrive, because of how easily it is to create professional-looking landing pages quickly.
What we like about Thrive Architect is that its default styling looks pretty darn good right out of the box.
You can also add all sorts of conversion-focused design elements to your pages. Things like: call-to-action buttons, countdown timers, testimonials, basic contact forms, and more.
Thrive Architect page builder features:
What we love: easiest to use interface of any tested!
Thrive Architect price: $67 for lifetime updates and 1 year of support.
The best WordPress landing page plugin depends on your project’s needs. What do you want from your landing pages?
Overall, Elementor and Divi are the best plugins for landing page development. This is reflected in their features and the landing page templates included.
Not sure if building pages in WordPress with page builders is something your team can handle? Learn how our WordPress Management allows organizations to focus on growth.
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