It’s 2021, and everyone wants to build interactive conversion-focused WordPress landing pages. But, what’s the best page builder for WordPress?
Every year, managing content becomes more essential for any content marketing plan. The easiest way to build highly customized and involved sales landing pages within WordPress is with a WordPress page builder plugin.
These plugins make it possible to quickly design beautiful landing pages with no coding. Most organizations simply want a plugin that makes the process of managing content as quick and easy as possible.
Let’s have a look at some of the best tools to build pages in WordPress:
- Elementor Pro Page Builder
- Divi Page Builder
- WPBakery Page Builder
- OptimizePress Page Builder
- Beaver Builder for WordPress
The Best WordPress Landing Page Builder
1) Elementor Pro
Elementor Pro Page Builder has definitely become the most popular, and well-respected page builder plugin for WordPress. In 2021, Elementor has over 5 million active installations!
Elementor is perfect for building custom landing pages, and can be used to develop a completely custom website – quickly!
Full-featured, and nicely made, Elementor is our top pick. The free version beats many other page builders in quality and quantity of features.
It is a live page builder plugin which means you get to see your changes live as you edit it with Elementor. Just start by making sections and selecting the number of columns for each section.
Building pages is easy with Elementor. This is easily the best WordPress page builder available.
You can just drag and drop widgets from the left side to your page on the right. Elementor comes with many widgets! Widgets include the most commonly used website elements.
Elementor Page Builder Demo Video:
- Drag & drop visual editor with large selection of widgets
- Includes WordPress page builder
- WooCommerce page builder and 15+ shop widgets
- WordPress Theme builder functionality is included
- Expandable via third-party plugins
- Large selection of page templates
- Responsive controls. You can show/hide elements on specific devices.
What we love: If you ever deactivate Elementor, it leaves behind clean code. Fastest performance of all page builders we tested.
Price: $49/year for 1 site
2) Divi Builder
Divi Builder is the plugin version of Divi. Divi is the flagship theme made by Elegant Themes.
The ultimate and most popular WordPress theme and a great page builder built in.
Divi includes a visual editor like most of the options to satiate your desire for conversion and your creativity. Direct integrations for basic email service providers are included.
One of the hallmarks of Divi page builder has always been the level of detail with regards to styling available within the controls. Across three different tabs, its easy to configure settings.
Plenty of tools, templates, and inspiring design to get your pages made in no time.
Divi page builder features:
- Nice drag and drop landing page builder
- 110+ design packs with over 900 page layouts
- WooCommerce integrated right out of the box
- Built-in A/B testing for any page
- Goes best with the theme, so prepare for both
- Opt-in form and social sharing plugins included, too
What we loved: With the most recent version, Divi 4.0, Divi also added full theme building support, and support for WordPress 5.6.
Divi Price: $89/year+ for access to all plugins and themes.
WPBakery Page Builder plugin for WordPress now has 4.3 million downloads. Very popular for DIY WordPress development, maybe just for the low cost for entry (just $45 once), it is pretty easy to work with.
Of the page builders for WordPress we’ve tested, WPBakery fairs well. Speedy performance, easy to get started, and not too many options. Some developers have complained of buggy performance on highly customized WordPress sites.
WP Bakery features we liked:
- Easy to get started, and affordable
- Drag-and-drop worked smoothly
- Plays nicely with security plugins for WordPress
- Works with any theme
- Many freelancers know how to work with it, makes outsourcing WordPress work easy
WPBakery Price: $45, lifetime updates included.
4) OptimizePress 3.0
OptimizePress is a purpose-built WordPress landing page plugin with enough functionality to power your entire sales funnel.
It is 100% focused on creating high-converting marketing pages that get you leads, customers, and email subscribers. Described as a “very powerful WordPress plugin” that you can use to “create high-converting landing pages” and any kind of sales pages.
The developers built the latest version new from the ground up. Testers thought the tool’s interface was ahead of the competition, but maybe a little complicated compared to Divi or Elementor.
They have a good selection of templates, including: ‘squeeze pages’, ‘long-form sales pages’, ‘lead capture pages’, ‘thank you pages’, ‘course pages’, ‘webinar pages’, and more. 30+ pre-built templates to get you started.
A lead generation focused WordPress theme is included and on some plans you get access to a checkout builder and funnel builder. A/B testing and analytics is included in some plans.
100% responsive and mobile-friendly page construction, so your landing pages all look amazing on any device.
OptimizePress page builder features:
- Drag & drop editor makes page design easy
- Large selection of landing page templates designed in sets
- 40+ different customizations to add functionality to your landing page
- Go beyond simple funnel pages and create entire sales funnels
- Integrate payment gateways and build conversion-focused checkout pages
- Ability to disable/enable scripts on your landing pages
- Includes a lead generation focused WordPress theme
OptimizePress Price: $99/year+
5) Beaver Builder
Beaver Builder is a drag & drop page building plugin that can be used for WordPress landing page creation. One of the best and most popular WordPress page builder plugins on the market, Beaver Builder lets you set up your new landing page in minutes.
Beaver Builder is a complete design system that includes a WordPress page builder plugin and a framework theme. If you’re a WordPress user, finally get complete control of your website.
Using this well-known and solid plugin is a delight compared to so many other options. For beginners or those newer to the WordPress platform and ecosystem, Beaver Builder is a solid choice.
A WordPress website builder and framework theme can revolutionize your workflow. Save valuable time and empower clients to handle their own edits.
Using the front-end visual editor, design and create custom page layouts. The editor feels smooth and lightweight – it doesn’t hang while saving, typing is quick.
You can add a variety of page elements, including opt-in forms, contact pages, pricing tables, and other conversion-focused elements. Maybe not as many as Elementor Pro or other tools.
Beaver Builder features:
- Great drag & drop visual page designer
- Large selection of elements in the library
- Well-designed but limited selection of landing page templates
- Support for WooCommerce
- Integrates with popular email providers
- Great support
What we loved: it felt like Beaver Builder was the easiest to get started with.
Beaver Builder Price: $99+ for 1 year of support.
Thrive Architect (link) is a popular WordPress landing page plugin. While it can be used as a page builder for pages and posts, it’s perfect for building conversion-focused WordPress landing pages and other funnel pages.
Thrive Architect is the revamped version of what was once Thrive Content Builder. The new interface features a lot of similarities with Elementor’s interface.
You get a drag and drop page editor with advanced control over mobile responsiveness. And all the conversion-focused page elements you need. The visual editor is easy to use and the front-end style editor means that you can visualize the page as you build it.
We think the fastest-to-press option is Thrive, because of how easily it is to create professional-looking landing pages quickly.
What we like about Thrive Architect is that its default styling looks pretty darn good right out of the box.
You can also add all sorts of conversion-focused design elements to your pages. Things like: call-to-action buttons, countdown timers, testimonials, basic contact forms, and more.
Thrive Architect page builder features:
- Easy drag & drop visual editor
- 275+ design templates and assets
- integrations for most email marketing services
- Edit posts and pages quickly
- A part of the Thrive ecosystem
- Integrated with other Thrive Themes products
- Frequent updates!
What we love: easiest to use interface of any tested!
Thrive Architect price: $67 for lifetime updates and 1 year of support.
What is the best page builder plugin for WordPress?
The best WordPress landing page plugin depends on your project’s needs. What do you want from your landing pages?
Overall, Elementor and Divi are the best plugins for landing page development. This is reflected in their features and the landing page templates included.
Not sure if building pages in WordPress with page builders is something your team can handle? Learn how our WordPress Management service allows organizations to focus on growth.