Competitor Insight

Competitor Insight

Uncover unknown variables and discover deep insight into your organization's biggest competitors.

Incredible competitive analysis allows you to quickly understand the competitive landscape for any organization. It’s the perfect tool for sales and marketing teams to quickly uncover the unknowns about their competitors and use that information to their advantage.
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Uncover insight into your competitors

A competitive analysis, or competitor analysis, is a comparison of competitors’ strategies used to evaluate the strengths and weaknesses of different marketing approaches within an industry. It helps business owners understand their own company’s positioning in relation to other companies on the market and generally leads to informed decisions about product pricing, distribution methods, promotional tactics & more. Conducting a competitive analysis can involve collecting data from multiple sources including websites, social media posts & customer reviews as well as utilizing third-party data and insight providers.

A competitive analysis gives businesses an edge over the competition by arming them with up-to-date information about industry dynamics that help guide informed decision making moving forward.

Photo shows a track and field event: a race, a 5000M sprint. Gain an edge, competitor analysis and competitor insight gives leaders more information to make better decisions
A business analyst reviews and analyzing data as part of a competitive analysis to discover new opportunities for their company.

Find market fit, discover new opportunities and identify successful strategies

A market analysis helps a business uncover new opportunities, build better products & services that cater to customer needs. It can be used to optimize pricing models, forecast demand, measure trends in the marketplace or launch effective marketing campaigns. Market analyses also provide insights into what competitors are doing right (or wrong) and help businesses understand how their own offerings stack up against those of other players in the industry. By following these steps you will then be able to map out a strategy for successfully addressing unmet demands within your target markets!

As the global leading Competitor Insight provider, we're here to support your organization and your mission.

Competitor Insight

Explore & learn how Competitor Insight can bring value to your organization

Competitor insight. Uncover insight into what matters for you and your organization.

Resources for learning more about Digital Marketing Competitor Insight and how to make this work for your organization

For those looking to learn more about competitor insight, we recommend checking out the following resources:

For those interested in learning more about Competitor Insight, we recommend checking out the following videos, articles, and books:

Videos about Competitor Insight

More Competitor Insight videos coming soon!

Articles about Competitor Insight

  • “…a set of tractable frameworks for competitor identification and competitor analysis that facilitate broad environmental scanning… our approach brings a clear consideration of customer needs into the analysis with respect to both demand and supply side issues…” – Competitor Identification and Competitor Analysis: A Broad-Based Managerial Approach, Mark Bergen (Carlson School of Management, University of Minnesota) and Margaret A. Peteraf (Tuck School of Business at Dartmouth College); MANAGERIAL AND DECISION ECONOMICS [PDF hosted at the University of Minnesota]
  • “…selected Shell & competitor outlets were geo-fenced and various dynamic creatives promoting Shell’s service offerings & displaying distance from the nearest Shell outlet were shown…” – Shell Case Study: Competitor targeting & Consumer Insights  [PDF of case study from near]
  • Competitive Analysis Can Grow Revenue — Here’s How (2022) [shopify.com]
  • …if you want to anticipate rather than react to strategic moves, you must analyze a competitor at two levels: organizational and individual. At the organizational level, you have to think like a strategist of your competitor by searching for the perfect strategic fit between its endowments and its changing market environment. At the individual level, you have to think like the decision makers of the competitor, identifying who among them makes which decisions and the influences and incentives guiding their choices…” – Getting into your competitor’s head –Hugh Courtney, John T. Horn, and Jayanti Kar, McKinsey Quarterl [February 1, 2009 Article]

Books about Competitor Insight

  • Books about Competitor Insight coming soon!

Valuable insight into
Competitor Insight

""If you know the enemy and know yourself, you need not fear the result of a hundred battles.”"

– Sun Tzu

Recent resources relevant to Competitor Insight:

Business Intelligence Data

4 months ago

Organizations should consider the use of phishing resistant authenticators such as PIV cards, FIDO authenticators, and the Web Authentication API to protect their sensitive data from criminals using malicious phishing attacks. These tools employ public-key cryptography or biometric/PIN unlocks so no user entered information is exchanged over the internet and are necessary in order to fully secure systems against all attack vectors. Individuals can also enable these features on their own accounts by exploring security settings of online applications they use.

Business Intelligence

4 months ago

Advanced intent models can be used to predict consumer decisions by analyzing their online behavior and activities, such as which websites they visit, what they search for, and how long they spend on each page. This data can then be used to personalize product recommendations or target marketing content. Evidence from auditory and visual studies of deviance detection suggests that perceptual object representations are closely related to the generative models assumed by predictive coding theories. Predictive coding technologies are being applied in a variety of ways including tracking individual activity, detecting security threats and predicting behavior based on sensory input.

Business Intelligence

4 months ago

Competitive market analysis is an important tool that helps organizations gain insight into competitors, identify new opportunities, increase efficiency and optimize decision making, as well as strengthen their position in the marketplace. It provides valuable information that can be used to reassess strategies, marketing plans, product features or services in order to stay ahead of the competition and increase profitability. In today’s rapidly changing markets it is essential for companies to utilize competitive market analysis in order to remain successful.

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