PPC campaign costs can get out of control, let us bring our expertise to ensure success with your PPC campaign. As total advertising spend continues to rise, PPC management strategies can save tremendous amounts and stretch budgets to reach more potential leads and customers. Learn more about our PPC management services and let us show you how we can improve your campaigns and grow your business.
What is PPC?
PPC stands for pay-per-click, a channel of digital marketing in which advertisers pay a fee each time one of their ads is clicked.
Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Why is PPC important?
PPC is important because it is a very effective way to drive traffic to your website. Therefore, when done correctly, it can be a very successful way to generate leads and sales.
A properly managed PPC campaign can increase conversion rates, void of any industry trends that may suggest otherwise. As your organization evolves, so should it’s marketing approach. We’re finding that most will adopt either the percentage of sales method or the objective and task approach in advertising and we work to apply your own methods to our approach for PPC management.
Ways we support your PPC campaigns:
PPC Management Services
- Create & setup ad campaigns
- Create & setup a business manager account
- Optimize campaigns for reduced overall spend
- Optimized for lower CPC (cost per click)
- Optimize PPC campaigns for higher conversion rates
- Optimize your campaigns for higher CTR (click through rate)
- Optimize the campaigns for higher ROAS (return on ad spend)
- Improve overall ad performance
- Analyze and report performance
PPC Campaign Management
- Ad creative production
- Copywriting for PPC
- Landing page optimization
- Advanced bid management strategies
- Implement and manage conversion tracking
Let us manage your PPC campaigns and improve your performance. We will analyze your campaigns and make the necessary changes to help you achieve your desired results.
Let us analyze your PPC campaigns and identify areas of improvement. We will provide you with a comprehensive report detailing our findings and recommendations for improving your campaigns.
- Analysis of historical performance data
- Keyword research and optimization
- Ad copy review and optimization
- Landing page evaluation and recommendations
- Campaign structure review
A PPC audit includes analysis of historical performance data, keyword research and optimization, ad copy review and optimization, landing page evaluation and recommendations, as well as campaign structure review.
PPC analysis of landing pages and supporting marketing materials are available. We can’t imagine a worse way to kill a campaign than having some basic cookie-cutter landing pages hurting your bottom line.
Let us help you plan and implement your PPC campaigns. We will work with you to understand your business goals, and then develop a strategy that meets your objectives and budget.
As a part of PPC consulting for your organization, we can help with:
- Research and analysis
- Keyword selection and optimization
- Campaign setup and management
- A/B testing of ad copy or landing pages
- Budget planning, monitoring & reporting
- Tracking & analytics evaluation
- Competitive analysis
- Landing page design & optimization
Get expert advice and guidance on how to improve your campaigns and achieve your desired results.
Facebook, AdWords, YouTube… going beyond Google Ads
We know the channels you’re on. Our clients maximize these opportunities and reach consumers and decision makers, and generate new leads. No matter the goal for your business, our PPC experts can help you spend less and make more from popular paid channels.
The influence of video in online advertising has driven new channels to epic-budgeting as we work to drive traffic to our websites. Our experts know the fine-art of selling without selling. Let this translate as success for your Pay Per Click Campaigns and all paid media.
Let’s take a look at your campaign and see where we can make some improvements.
Google AdWords Certified Partners
In-house PPC specialists bring your campaign to life. Certified PPC campaign management by professionals.
We go beyond just managing your PPC campaigns…
Algorithmic campaign optimization using AI and machine learning
Using enterprise software (the same as Bank of America and General Motors!), we optimize your PPC campaign efficiently and with expert insight.
Dedicated PPC Specialist
We have in-house PPC specialists available to consult on your campaigns. Less bouncing around from person-to-person, a dedicated account specialist for your business PPC campaigns.
From researching and selecting appropriate keywords; setting bids for the chosen keywords; writing compelling ad copy; optimizing ads for maximum click-through rate, monitoring performance of campaigns, analyzing results, and making strategic adjustments to achieve desired goals your PPC consultant is looking out for your organization and has a close eye on your account. They may provide insight into your marketing strategies, channels, and funnels.
Competitive keyword research
Reach customers through the right keywords and stop wasting money on the wrong keywords.
Competitive keyword research is a process of analyzing and identifying the search engine keywords used by competing businesses in order to determine which ones are most effective for optimizing your own visibility on the web. By researching what keywords competitors use, you can gain insight into how their target audience behaves online and adjust your own campaigns accordingly.
This process involves looking into what competitors are targeting, as well as which search terms they’re ranking for. It also helps to identify any gaps in their keyword strategy that you can fill with your own content or campaigns.
24/7 Account Monitoring
Preventing account run-away, we keep a close eye on spending and keep your campaigns in budget. Monitor your campaigns performance.
Having your PPC campaigns monitored on a 24/7 basis allows you to identify and correct any issues that may be holding back your click-through rates (CTR). This could include targeting the wrong audience or running ads which are not relevant to customer searches. Spot trends quickly and target more specific audiences than ever before.
Graphics, Copy, & Guidance
Conversion rate optimization experts. They’re on top of their game, and know all the current trends for optimizing your ads and campaign strategies that win. Whatever your campaign needs, we can handle it. Dedicated graphics department, staff copywriters, and technical production staff to ensure your PPC campaigns’ success.
For a PPC campaign, a company may need eye-catching visuals, banners and infographics, unique video content, concise product descriptions, engaging headlines and call to actions.
Weekly PPC campaign check-in by your dedicated PPC specialist. Unlock new opportunities and grow your business.
A weekly check-in with a PPC specialist can provide numerous benefits for your PPC campaign, but also to your organization as a whole. Find a new sense of clarity through increased transparency, improved communication, faster resolution time and enhanced accountability–generally, see better performance and less stress.
By removing potential roadblocks before they become major issues, check-ins encourages higher performance standards from both parties.
Geographic targeting / geofencing
Target your PPC campaign to the most effective audience. Zip code, neighborhood, city-wide, or go big and reach a national audience.
Geofencing is a technology that uses GPS, RFID, Wi-Fi or cellular data to create virtual boundaries around an area. This allows businesses to set up notifications, ad campaigns, etc. when customers enter and exit the defined area. It can be used to send out location-based messages such as coupons or promotional offers, trigger emails, and to define areas of focus for paid media. Geofencing marketing tools can also help track customer behavior and provide real-time analytics on customer movements in specific areas.