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Improving User Experiences With White Labeling and Design Systems

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Improving User Experiences With White Labeling and Design Systems

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Leaders turn to white-label solutions for their organization in order to gain improved scalability, rapid deployment times, improve branding opportunities, and to get a greater control over data security. The time savings associated with these services can often be the most attractive factor of utilizing them – it allows companies to embed premade tools into their systems quickly while still establishing competitive advantage by having an increased customer base.

White label solutions also provide cost efficiency. When considering additional investments such as hiring developers or creating custom software from scratch comes at great costs in terms of money and time; therefore many leaders now find that white-label solutions offer businesses more advantages.

White labeling is when a company buys another company’s product, puts its own branding on it, and sells it as if were their original. This has been around for a long time and can be seen in many different industries. With white labeling you can reap all the benefits of creating something new without having to start from scratch or put in any extra work. It’s an effective way to tap into existing markets while staying ahead of competitors at the same time.

White labeling and open source solutions represent two distinct approaches to software development. White label solutions provide a ready-made package with a tested, fully-functioning solution that can be bought, rebranded, and sold as your own. Open source offers the opportunity to work from code but requires hiring developers for modifications and setup which comes at great time and financial costs.

White label solutions are a great way to save time and money when developing new platforms or solutions.

[Interesting Read: Learn more about what White Label is and why organizations are choosing White-Label Development]

Organizations benefit immensely from this practice. Leaders notice improved scalability, rapid deployment times, better branding opportunities, as well as more control over data security and updates.

White label solutions offer businesses many advantages, including saving time and money, expanding their product offering quicker with lower risk, and allowing them to focus on what matters. Rather than spending resources creating a custom solution from scratch which is often risky and costly, white labeling services allow companies to embed pre-made tools into their systems rapidly. This allows them to maintain competitive advantage with increased customer base while providing excellent service at the same time.

Using Design Systems to Improve on White Label Solutions

Design Systems are now widely recognized in industry as a system for designing digital products. They have become really popular with scaling organizations (like startups, healthcare orgs, etc.) but the concept has been around since 1960s.

Companies use design systems to ensure consistency of user experience in their product designs and development processes. I’ve worked to analyze how design systems can be applied to white-label service development with an exploratory case study carried out at a multinational company. A conceptual framework encompassing design system within is proposed in the thesis with the analysis of literature supplemented by empirical data collected from the case study.

Let’s define what a design system is:

A design system is a framework of practices that bring designers and products together. It consists of reusable components, guided by clear standards, that can be assembled to build any number of applications and promote quality, consistent UX design across products.

Within design systems, we have things like Style Guides, Brand Guidelines, Pattern library and Component library, user flows, journeys, funnels, and more. It also includes practices such as accessibility research, content strategy in order to produce cohesive experiences with an underlying sense of consistency over a customer’s journey.

How does this all work together?

White labeling is a way of buying another company’s product, putting your own branding on it, and selling it as if were their original. This allows companies to reap all the benefits of creating something new without having to start from scratch or put in any extra work.

At the core, this is the same as applied to white-label software development. We build the solution, you reap the benefits of said software.

This practice can provide numerous advantages, such as scalability and rapid deployment times, improved data security, and a sense of unity that organizations would not have access to otherwise.

Design systems are now being utilized to improve on white label solutions by providing more consistency across user experiences, improving accessibility research and content strategy practices. Ultimately, white labeling combined with design systems can save time and money while allowing for a competitive advantage over competitors through increased customer base and quality of service provided.

Final word:

With all the potential benefits these solutions can provide, it makes sense for companies to explore white label options when looking for ways in which they can improve their business operations and achieve growth.

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About the Author

Katrina Pfitzner

Katrina Pfitzner

Katrina is a developer, designer, author, and thought leader on topics including Design and Development. For more from Katrina, find her on twitter and follow her on medium.

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