Topic: Data

December 10, 2023
Explore all articles, resources, capabilities, and support docs, about Data.

Businesses use data in marketing to gain a deeper understanding of their customers, allowing them to personalize campaigns and tailor content for maximum impact. Data can also be used to gain insight into how customers interact with brands, what competitors are doing, the success of current campaigns and more.

Marketing teams can use customer analytics tools like Google Analytics or Adobe Analytics to analyze website behavior data and draw useful insights. Companies can also leverage AI-driven automation platforms like Marketo or HubSpot to segment audiences according to demographics or interests for targeted messaging campaigns on social media platforms such as Facebook, Instagram and Twitter.

Explore how to maximize the value of your organization's data. Harness value in the spreadsheets, databases, and analytics with data technologies.

Todays Data articles

Business Intelligence Data

10 months ago

Organizations should consider the use of phishing resistant authenticators such as PIV cards, FIDO authenticators, and the Web Authentication API to protect their sensitive data from criminals using malicious phishing attacks. These tools employ public-key cryptography or biometric/PIN unlocks so no user entered information is exchanged over the internet and are necessary in order to fully secure systems against all attack vectors. Individuals can also enable these features on their own accounts by exploring security settings of online applications they use.
Study Finds Data Breaches Have Long-Term Impact on Company Reputation

Data Security

7 months ago

A new study from Interbrand and Infosys has found that data breaches can have long-term impacts on company reputation, with estimates of up to $223 billion in financial losses across the world’s top brands. The report identified three main factors impacted by a breach: Presence, affinity, and trust – all of which are essential for companies operating digital platforms. Businesses should take steps to ensure customer experience and data security is maintained at all times or risk damaging their reputations as well as incurring significant costs associated with such incidents.

Business Intelligence Data

9 months ago


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