Topic: Security

A new study from Interbrand and Infosys has found that data breaches can have long-term impacts on company reputation, with estimates of up to $223 billion in financial losses across the world’s top brands. The report identified three main factors impacted by a breach: Presence, affinity, and trust – all of which are essential for companies operating digital platforms. Businesses should take steps to ensure customer experience and data security is maintained at all times or risk damaging their reputations as well as incurring significant costs associated with such incidents.