Topic: Strategy

June 13, 2024
Explore all articles, resources, capabilities, and support docs, about Strategy.

Digital marketing strategy is a plan of action that a business or organization implements in order to maximize their online presence and reach specific goals.

It outlines the methods and techniques used to measure, prioritize, and promote content across different digital channels. This includes tactics such as social media marketing, email marketing, pay-per-click (PPC) advertising, video marketing, influencer marketing and more. A successful digital marketing strategy can help businesses significantly increase their leads and website traffic, as well as boost their brand recognition and engagement. A strategy should also include tactics for measuring results, improving campaigns and identifying areas for optimization.

Digital marketing strategy can also include a clear plan for how to utilize specific digital channels to reach the desired target audience. Each platform will have different capabilities and reach potential customers in different ways, so it is important to understand the differences between them and tailor content accordingly.

Ultimately, digital marketing strategy should focus on creating an effective conversion funnel that leads customers through each stage of the buying process. Utilizing techniques such as A/B testing and split testing can help determine which messages are resonating best with customers at each stage of their journey.

Learn more about strategies you can employ at your organization, and how you can make a new strategy work for your team.

Todays Strategy articles

Increasing brand equity: inspiring strategies for leaders


March 21, 2024

Discover the dynamic interplay between brand equity and economic fluctuations in our expert analysis. Learn how leaders can master inflation and deflation to maintain and enhance brand equity through agile, innovative strategies. Essential reading for decision-makers navigating economic turbulence.

Business Intelligence Strategy

February 14, 2023

Competitive intelligence is a powerful tool for businesses looking to gain an understanding of the competitive landscape. Through data collection, analysis, and predictive analytics companies can uncover trends that may have previously been missed and identify areas of opportunity before they become major issues. With access to detailed insights about their competitors and the markets they operate in, brands can find out exactly what makes other players successful in order to make informed decisions.

Design Development Strategy

January 20, 2023

Organizational vibrancy is a dynamic flow of energy, enthusiasm and effectiveness that exists within an organization. It describes the level of engagement employees have with their work, each other and leadership, as well as the overall culture and working environment in which they operate. We explore how to incorporate creative design patterns into web development to create a “Bright Web” for your organization – utilizing online tools and applications to energize, connect, and spark creativity among employees.


January 6, 2023

GSV Ventures uses the 5 P’s investment framework to evaluate thousands of entrepreneurs every year. This investment tool looks at People, Product, Potential, Predictability and Purpose when deciding which startups to invest in. The team focuses on finding companies with strong teams that have innovative products or services and large market potential for growth. They also look for business models that are predictable in order to forecast future success as well as a sense of purpose beyond profit; ones dedicated to making an impactful difference in society. Learn more about the 5P’s Investment Framework.
Brand Energy: Where does it come from? What is it? How can an organization build energy? This graphic, an abstract creation representing the energy of a city shows an urban area with a buzz of bright energetic lights above, symbolizing the capacity of a people to build energy around a topic or organization.


January 3, 2023

Brand energy is an emotional connection people have with your organization and in 2023, it’s more important than ever to make sure that you keep your brand energy high. Here are five ways to pump it up and give your brand some new energy in the new year!

Social Media Strategy

December 20, 2022

Maximize your social impact with our expertly crafted Social Media Strategy. Our team stays up-to-date with the latest trends in technology and communication tactics to ensure that your message is heard by the right audience at the right time. We customize strategies for each social media platform, provide creative direction, optimize campaigns for optimal reach and results, and monitor analytics to measure performance. Let us help you develop a winning social strategy that will connect you with your audience and maximize your ROI on social media platforms.


December 14, 2022

Learn and explore how digital marketing strategy drives direction and objectives for global leading organizations and discover how this can help your organization meet your mission.


Get a 30 minute 1:1 consult with a BIG consultant and get a 7 page report on making digital work in your organization with key insight into paths for success and playbooks just for your unique needs.

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