Bringing together a community of professional peers, associations serve a vital role. Associations create a forum that encourages collaboration and innovation while providing resources to those who are looking for guidance or advice. Not only that, professional associations provide essential networking opportunities and educational programs that drive our global economy.
Connecting these distant communities across a global landscape, association’s online presence proves a vital link between disconnected communities and members.
In this article, we’ll look at 10 inspiring examples of the best association website design in 2023.
These examples represent a variety of associations, from professional associations to medical associations and industry associations. We’ll discuss key features of each website, such as navigation, content, and design elements, that make them effective and engaging for members and other stakeholders.
Read on to learn more about the best association website designs of 2023, and to get inspired for your own website design or redesign project.
- Considerations when designing an Association website
- Inspiring Professional and Industry Association Website Design
- The best Healthcare Association web design
We hope you find these examples helpful as you design and develop an effective website for your own association.
Commonalities amongst most Association websites in 2023
Designing and working with so many associations, our team really knows what belongs where and what the essential components are that make up a website for an association. Some of the most common, or otherwise essential, features include:
Mission / About the Association
The mission of the association, what it stands for… the impact. This is usually a good place to include core values or guiding principles, talk about the history, and tell future members the store of your association.
Introducing your organization’s leadership and staff members is a great way to showcase the team. This can be done through bios, contact information, or professional photos.
Clear call-to-action: Join now!
Your association’s website should make it easy for visitors to become members and join your organization. Consider the signup process and how the CTA will play into that process to make it as easy as possible to generate new membership signups.
Upcoming Events Calendar
Keep members in the loop about upcoming conferences, workshops and seminars. Boost event engagement and attendance with clear communication of what’s happening. Make it easy to RSVP and attend your association’s events.
News and Press
Keep your members updated on all the latest news, press releases, and updates from your association. Aim for a smooth user experience and keep it simple.
Membership Management / Member Accounts
We’re seeing significant trends for implementing an online account management portal so that members can easily manage their membership, submit payments, and manage membership renewals.
If you’re looking for more information about what’s trending and read more observations from our design team, head over to the Association website design trends and learn more about what we see happening in 2023. Or, if you’d like to see some incredible inspiring examples of beautifully designed Association websites, keep reading.
Industry & Professional Associations
Professional associations are organizations that bring together individuals who work in the same field or industry. They often provide networking opportunities, continuing education and training, and advocacy for the profession.
Membership in a professional association can also indicate a level of expertise or professionalism in a certain field. Examples of professional associations include the American Medical Association for doctors, the American Bar Association for lawyers, and the National Education Association for teachers.
ABA – American Bankers Association
The American Bankers Association (ABA.com) is a normal trade association that represents banking industry organizations in the United States. Its members include banks of all sizes, as well as savings associations, trust companies, and other organizations that are involved in the banking industry. The ABA’s mission is to promote and protect the banking industry, and it serves its members by providing advocacy, education, and other resources.
Some things we liked about this website:
- Feels uniquely on-brand for bankers, yet avoids banking industry tropes
- Simple, intuitive UX is easy to follow
- Minimalist header is basic, yet clearly well-considered
The ABA advocates on behalf of the banking industry at the federal and state levels, working to shape laws and regulations that affect the industry. The association also provides educational resources and training for bankers to help them stay current with the latest trends and developments in the industry.
The ABA offers networking opportunities, such as conferences and events, which allow bankers to connect with their peers and share ideas. The ABA also produces a variety of publications, including the ABA Banking Journal, which provides information and analysis of banking industry trends and issues.
National Education Association (NEA)
The National Education Association (NEA.org) is a professional organization for educators in the United States. Its mission is to advocate for public education and to advance the education profession.
The NEA serves its members by providing professional development opportunities, resources, and support. It also represents the interests of educators at the national level and works to shape laws and policies that affect the education profession.
What we like about the NEA website:
- Awesome functional left sidebar menu works so well
- CTA (TAKE ACTION) is strong and bold
- Beautiful and effective use of typography and iconography
- One of the most effective, yet simple, association websites this year
The NEA is the largest labor union in the United States that represents educators, including teachers, support professionals, higher education faculty and staff, education support professionals, school administrators, retired educators and students preparing to become teachers.
NRF – National Retail Federation
The National Retail Federation (NRF.com) is a trade association that represents retailers in the United States.
Its mission is to promote and protect the retail industry, providing resources, support, and advocacy for retailers at all levels of business.
“The National Retail Federation is the world’s largest retail trade association” explains Martine Reardon, CMO for the NRF. “We’re retail’s greatest advocates, uniting an industry of leaders and boundary breakers around complex issues and bold opportunities”
The NRF serves its members by providing educational resources such as webinars and conferences; it also offers networking opportunities through events such as its annual convention. The organization provides information on legislation affecting the retail industry at both the state and federal level, advocating for policies that benefit its members.
We like about this Association’s website design:
- Uses strong typography complemented by well-considered copywriting
- Uses subtle animation effects to emphasize CTA’s
- Is organized around “3 core virtues”
- Makes use of effective imagery throughout
The NRF association produces a variety of publications related to current topics in retailing and consumer trends.
NFL – The National Football League
Yes, the NFL (National Football League) is an association of professional American football teams.
As an association, the NFL governs and regulates the sport of professional American football.
The NFL is an association responsible for organizing and promoting the league, establishing rules and regulations for players and teams, and overseeing the scheduling and outcome of regular season and playoff games. The NFL also negotiates and enforces agreements with its players, coaches, and other stakeholders, and works to grow the sport both domestically and internationally.
The NFL association is a for-profit organization that generates revenue from various sources, including television contracts, sponsorships, and ticket sales.
ABA – American Bar Association
The American Bar Association (americanbar.org) is a professional organization for lawyers in the United States. Its mission is to serve as the national representative of the legal profession, promoting justice and the rule of law while serving its members.
The ABA provides a wide range of resources and services to its members, including continuing legal education, professional development opportunities, and networking events. It also sets ethical standards for the legal profession and provides accreditation for law schools.
The ABA advocates for the legal profession and the administration of justice at the federal and state levels, and it works to improve the legal system and access to justice for all Americans. It also publishes a variety of legal publications, including the ABA Journal, which is a monthly magazine.
Some things we liked about the ABA website:
- Effective use of sticky navigation on desktop
- Creative imagery and effects are on-brand
- Unique button design (see image at right)
- Integrated multimedia video captures attention
OAI – Outdoor Industry Association
The Outdoor Industry Association (OIA) is a trade organization that represents companies in the outdoor recreation and gear industry.
The OIA works to promote and support the growth of the outdoors industry, including advocating for policies that benefit the association’s members and the industry as a whole.
“Outdoor Industry Association is a membership-driven trade organization for the outdoor industry. In collaboration with our members, we are a force for the industry in recreation and trade policy, sustainable business innovation and increasing outdoor participation” explains the OAI staff.
“OIA was founded in 1989 by a group of 14 visionary outdoor industry leaders who created the association to be a unified, collaborative, pre-competitive voice to help guide the industry.” they explained. “Today, OIA is the voice of the outdoor recreation industry, both locally and in Washington D.C., serving more than 1200 manufacturers, retailers distributors, suppliers, sales representatives, nonprofits and outdoorists.”
The Outdoor Industry Association provides resources and networking opportunities for outdoor companies, and serves as a voice for the industry on issues such as conservation, sustainability, and access to public lands.
The OIA works to promote the benefits of outdoor recreation and encourage participation in outdoor activities.
Medical, Health, Research Associations Website Design
PhRMA – Pharmaceutical Research and Manufacturers of America
The Pharmaceutical Research and Manufacturers of America (PhRMA.org) is a trade association that represents the biopharmaceutical industry in the United States.
PhRMA’s mission is to “advance policies to increase access, foster innovation and ensure medicines are safe, effective and affordable” for patients in the US healthcare system.
“We’re working to drive patient-centered progress in innovation, affordability and access to life saving prescription drugs” explains the PhRMA team. “We believe there’s a better way to approach health care in the United States” the team explained about their mission.
“We strive to conduct effective advocacy for public policies that encourage the discovery of important, new medicines for patients by biopharmaceutical research companies. To accomplish this mission, we’re dedicated to working with everyone in Washington, DC, and across the country.”
What we appreciate about this website:
- Strong on-brand visuals throughout create an appealing overall environment
- Intuitive navigation allows users to find what they need quickly
- Content blocks are well organized with attractive colors & typography
- Integrated video content provides a more engaging user experience
AFB – American Foundation for the Blind
The American Foundation for the Blind (afb.org) is a national non-profit organization that serves individuals who are blind or visually impaired, as well as their families, friends, and the professionals who work with them. The organization’s mission is to
The mission of the American Foundation for the Blind is to “create a world of no limits for people who are blind or visually impaired.” and to “mobilize leaders, advance understanding, and champion impactful policies and practices using research and data.”
The AFB provides a wide range of services and resources to individuals who are blind or visually impaired, including information and referral services, assistive technology resources, and education and career development programs.
The organization also conducts research on issues related to blindness and visual impairment, and it advocates for the rights and needs of people who are blind or visually impaired at the federal and state levels. Additionally, the AFB provides publications, videos, and other resources for people who are blind or visually impaired, as well as for the professionals who work with them, such as teachers, rehabilitation specialists, and employers.
AASLD – American Association for the Study of Liver Diseases
The American Association for the Study of Liver Diseases (aasld.org) is a professional medical association that focuses on the study of liver diseases and the promotion of liver health. Its mission is to promote research and education in the field of liver diseases and to provide a forum for the exchange of information about the diagnosis, treatment, and prevention of liver diseases.
AASLD is the leading organization of scientists and health care professionals committed to preventing and curing liver disease. The association fosters research that leads to improved treatment options for millions of liver disease patients and works to advance the science and practice of hepatology through educational conferences, training programs, professional publications, and partnerships with government agencies and sister societies.
AANP – The American Association of Nurse Practitioners
The American Association of Nurse Practitioners (AANP.org) is a national professional organization for nurse practitioners (NPs) in the United States. Its mission is to empower NPs to provide high-quality, patient-centered, and cost-effective healthcare.
The AANP serves its members by providing education and training opportunities, such as conferences and continuing education programs, as well as networking opportunities and resources to support the professional growth of its members. The organization also advocates for the interests of NPs at the federal and state level, working to shape laws and policies that affect the profession and the patients NPs serve. Additionally, the AANP provides a variety of resources for the public, such as information on the role of NPs in healthcare and the benefits of seeing an NP for primary care.
The AANP is the largest professional membership organization for nurse practitioners (NP) of all specialties. It represents the interests of more than 270,000 NPs nationwide, providing a unified networking platform, as well as advocacy and education resources. NPs are licensed, independent practitioners who provide high-quality, cost-effective, and patient-centered care.
Next steps for designing your Association’s website
Explore more resources for designing and developing your Association’s website. Our designers suggest learning more about the latest Association Website Design trends for 2023, and exploring all solutions available to your association that might empower your team to re-focus on your mission this year.