Using advanced intent models to predict consumer decisions

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Using advanced intent models to predict consumer decisions

Advanced intent models can be used to predict consumer decisions by analyzing their online behavior and activities. This includes tracking their online activities, such as which websites they visit, what they search for, and how long they spend on each page.

By gathering this data and analyzing it, AI-powered models can gain insights into the user’s preferences, interests, and intent. This data can then be used to predict which products and services a consumer is likely to choose.

Advanced intent models can also be used to personalize product recommendations and provide targeted marketing content.

An Analysis of the Relationship between Stated Intentions and Subsequent Behavior

In this article, researchers investigate the relationship between stated intentions and subsequent behavior in surveys, focusing on the simplest form of intentions questions.

It is concluded that intentions data can provide a bound for a person’s behavior, but not a definitive prediction. Furthermore, individual-level differences between intentions and behavior cannot be assumed to be averaged out in the aggregate.

The Fishbein Azjen model is an underlying model used to measure the likelihood of a purchasing decision based on subjective and normative beliefs. Behavioral intent is the subjective probability of an individual engaging in a certain behavior, which can be measured on several levels.

Two complementary hypotheses, one derived from decision theory and the other from Fishbein’s 1967 theoretical model, were tested with respect to the prediction of behavioral intentions.

One hundred subjects completed questionnaires including measures of attitudes and normative beliefs toward single behaviors and toward dichotomous and multiple behavioral choices.

Consistent with decision theory notions it was found that behavioral intentions in a choice situation could be predicted with higher accuracy by considering attitudes toward all behavioral alternatives than by using the attitude toward only one of the possible actions. In support of the prediction based on Fishbein’s model it was found that behavioral intentions for single acts as well as for acts in dichotomous and multiple choice situations were a function not only of attitudes toward the acts but also of normative beliefs with respect to these behaviors.

Predictive intent analytics capture millions of data points in order to create a more reliable model for future behavior. Emotion AI is used to evaluate the tone of voice and other contextual clues to better understand customer needs and provide better customer service.

Broad applicability of intent modeling and AI / Machine Learning

This project developed and tested algorithms for tracking individual and group activity and person re-identification on public and small benchmark datasets.

A prototype code was developed for person re-identification that facilitates the production of a gallery probe from input videos, as well as matching an input observation to identifications in the gallery.

Detecting and mitigating security threats with modeling

This technology can be used to help military and public safety detect suspicious activities, allowing them to prevent or mitigate security threats. The challenges that remain are related to understanding human behavior both as individuals and groups, which is an overall lack of understanding in this field.

Sensory-based intention predictions

This experiment investigated whether sensory-based and intention-based predictions are processed independently or combined into a single prediction.

Participants were presented with two possible four-tone sequences, and the final tone could be predicted either from the preceding tones in the sequence or from the participants’ intention to trigger that tone.

Results showed that both types of predictions were formulated simultaneously, but violations of intention-based predictions underwent further differential processing than violations of sensory-based predictions.

Evidence for Perceptual Object Representations in Predictive Coding Theories

Predictive coding theories suggest that the perceptual system is structured as a hierarchically organized set of generative models with increasingly general models at higher levels. This review examines evidence from auditory and visual studies of deviance detection to assess whether the memory representations inferred from these studies meet the criteria for perceptual object representations.

The results show that they do, suggesting that these perceptual object representations are closely related to the generative models assumed by predictive coding theories.

If you’d like to learn more about how to apply this to your organization, explore our website, and get a sense for the solutions that may suit your organization’s needs. Our Intent and Prediction solutions help organizations to identify key market opportunities as they emerge.

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About the Author

Katrina Pfitzner

Katrina Pfitzner

Katrina is a developer, designer, author, and thought leader on topics including Business Intelligence. For more from Katrina, find her on twitter and follow her on medium.

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Matt Blalock

Matt Blalock

Matt Blalock is an accomplished Creative Director and Marketing Consultant, known for pioneering BIG vision and brand direction for leading organizations.

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