A slow loading Wix website means a poor user experience. Many factors could contribute to this issue. Thankfully, there are strategies you can use to improve the performance.
“Sites that have been optimized and adjusted load faster than those that are content-heavy. Optimizing your site can ensure an improved loading time, as well as a better score on performance tools like Google PageSpeed Insights” offers the Wix Help Center.
Often, the essence of a great website lies not in complexities, but in simplicity. Overloading your Wix website with numerous user interface elements, while seemingly attractive, can dramatically impact performance. Internet users tend to abandon a site that takes more than three seconds to load, making poor website performance detrimental.
For many organizations, continued performance issues is leading them to consider the alternatives. “We’re seeing many organizations with a desire to leave the Wix platform” offers one engineer working on Wix migrations. “For many of these teams, a big issue is performance, and slow loading pages in Wix.”
According to Dan Shappir, “There are some things you can do to improve the loading time of a website built with Wix”. Shappir was previously a performance engineer within the Wix team. Shappir continues, “there is always more that can be done” to improve the performance and speed of your Wix site.
Ways to Improve Wix website’s speed:
- Optimize your images: Use tools to compress your images before uploading them to Wix, without compromising on their quality.
- Limit use of third-party apps: Each app adds more code your visitors’ browser has to load. If the app is not essential, consider removing it.
- Simplify your design: The simpler and more streamlined your website is, usually, the faster it will load.
- Ensure mobile optimization: With an increasing number of users accessing websites via their mobile devices, making sure your website is mobile-optimized can significantly help with load speeds.
- Consider Wix Turbo: Wix Turbo is a platform enhancement that improves the overall performance of your website. It includes quicker load times, smoother visuals, and more.
- Enable Browser Caching: Leverage browser caching to store static resources on visitors’ devices, reducing load times for returning users.
- Consider Platform Compatibility: While Wix is a versatile website builder, certain complex websites, such as e-commerce stores with extensive functionality, may experience performance limitations due to platform mismatch. In such cases, transitioning to a more robust platform tailored to your website’s requirements could be beneficial.
To enhance your Wix website’s speed and performance, implement these optimization techniques alongside regular monitoring and maintenance. A fast-loading website means improved user experience across all devices.
Remember to balance usability, functionality with speed.
Not all websites may be the perfect fit for Wix. Complex, heavily resource-dependent sites might be better suited on some leading Wix alternative platforms tailored to such needs, such as WordPress with a dedicated hosting package, or other site builders like Shopify for complex e-commerce sites. Exporting your Wix content and switching platforms could bring the most noticeable speed improvements.
