4 critical signs it’s time to kick Wix

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4 critical signs it’s time to kick Wix

Much like a high school crush or a summer fling, Wix can initially seem like the ideal companion. At first glance, it’s attractive, affordable, and charmingly easy to use. But over time, as with all relationships, cracks may begin to surface. Maybe it’s a snarky comment here or a neglected need there that makes you reconsider. Perhaps, it’s just not quite meeting your growing demands.

From building websites for over a decade, I’ve come to understand that picking the right platform for your online presence is as critical as choosing the right business partner. Sure, many organizations have chosen Wix. The platform is simple, which is its charm and pitfall in equal measure.

So, how do you know when it’s time to bid farewell to Wix?

Sign #1: You’re playing a frustrating game of “Template Twister”

Website design, like fashion, should be an expression of who you are. When you first discovered Wix, its pre-designed templates were the ripped jeans and graphic tees of your high school era – appealing in their simplicity, accessibility, and modishness. With a couple of clicks and drags, voila! Your website was up and running faster than you could say “Dial-up connection.”

However, much like your taste in clothes matured, so did your website’s need for distinction. You can’t all don the same suit at a business meeting and expect to stand out – similarly, every Wix-made website seems to sport the same ‘look.’

While these off-the-shelf templates offer convenience, they flounder when it comes to uniqueness. And in an ocean teeming with competing websites, you want to be the exotic anglerfish that lights up the deep-sea gloom, not a flounder in wait.

With Wix, you might just find yourself stuck in a rut, limited by sameness and hindered by restrictions.” offered one reviewer on Reddit, complaining about the difficulty of bringing her vision to life.

Wix’s one-size-fits-all approach can feel restrictive when it comes to showcasing a company’s specific ethos and value proposition. That DIY spirit starts feeling less like a liberating punk anthem and more like a begrudging surrender to monotony.

Sign #2: Your site speed is more “Tortoise” than “Hare”

Site speed isn’t merely about user convenience—it’s a question of survival. According to Google, “for every second delay in mobile page load, conversions can fall by up to 20%”.

However, when you’re nestled in the Wix environment, your site is in the cohabitation equivalent of shared hosting. It’s like throwing a party where everyone is sipping from the same punch bowl; resources are limited and can get depleted quickly.

So, if you’re noticing that your site is acting more like a geriatric tortoise than a spry hare, you’re seeing a big red flag.

Sure, you could try various speed optimization tricks until you’re blue in the face, but wouldn’t it be more advantageous to have a platform that offers better load speeds straight out of the box?

You don’t have to resign yourself to languishing in the slow lane while competitors speed past. Recognize this sign for what it is—a clear indicator that your Wix website might just be holding you back. So buckle up, it’s time to kick the tortoise habit and embrace your inner hare.

Sign #3: Your Business Scales, Wix Fumbles

You’re scaling, and that’s fantastic. But your once comfortable Wix-built nest now feels like a too-tight shoe.

Wix, at its heart, is a platform designed for simplicity and ease-of-use. This ethos works splendidly for small businesses and hobbyist bloggers just making their debut in the digital sphere. However, when it comes to larger organizations, enterprises, or even ambitious nonprofits ready to conquer the world one good deed at a time… Wix may feel limiting.

Ultimately, as you scale, your platform should be your springboard, not your obstacle course. It’s essential to have a system that flexes with your growth, not against it. But hey, if you enjoy uphill battles with one hand tied behind your back, Wix might just be the platform for you!

Suddenly, the limitations become glaringly apparent.

Sign #4: Interactivity Like It’s 1998

Despite all its glossy interfaces, Wix feels rather antique when it comes to playing nicely with other technologies. Integrating your website with other platforms, technologies, and tools could give your business that sleek, well-oiled efficiency you desire.

Whether it’s a new CRM tool, an exciting marketing software or advanced analytic systems, seamless connectivity should be a walk in the park.

Don’t let Wix turn your high-tech dream into a low-fi reality.

Consider how significant API access is for modern businesses: this invaluable tool allows different software solutions to communicate and share data with one another, creating an integrated and streamlined work environment.

The key takeaway here isn’t merely to berate Wix for its limitations. Instead, it’s about realizing the importance of integration.

What’s next: Freedom of Flight

Moving away from Wix might seem as intimidating as trying to migrate a massive database, with all the inherent risks and complexities that task entails. However, let’s remember this; we’re not cartographers charting unknown lands. The path from Wix to other platforms is well-trodden and laden with a plethora of viable options.

Look at WordPress for instance, a platform that offers both the simplicity of Wix and the flexibility and scalability of a more sophisticated CMS. The range of customization it provides is as expansive as your dreams for your website. Additionally, there’s October CMS, Joomla, or Squarespace– all providing a refreshing degree of control over your online presence.

Sure, parting with Wix might feel like severing an umbilical cord, but remember: it’s not about abandonment, but graduation. So export your Wix data, and move on to greener pastures. You’re moving towards an environment that can handle the muscle your growing business needs while still keeping your creative spirit unencumbered.

So yes, Wix served its purpose and kudos for that. It got you started. But don’t let fear of change, the unknown or data migration woes hold you back from progress. Stand tall on the precipice of this crucial decision and take the leap; you’ll soon realize that what felt like jumping off a cliff is actually learning to fly.

To borrow a line from an obscure writer who used to be a computer analyst, “New beginnings are often disguised as painful endings.”

So, if your current setup feels like trying to jam a square peg into a round hole – repetitive and frustratingly unsuccessful – it might just be time to look beyond the Wix horizon. After all, in a world of smartphones, you don’t want to be stuck with the digital equivalent of a pager.

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About the Author

Katrina Pfitzner

Katrina Pfitzner

Katrina is a developer, designer, author, and thought leader on topics including Website Migration and Wix. For more from Katrina, find her on twitter and follow her on medium.

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Julie Enonmi

Julie Enonmi

Julie Enonmi is an expert in Digital Marketing.

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